See every rival price cut, new listing and sold sign on your patch
OwlSonar automatically watches rival brokerages’ listings, asking prices, sold flags and agents every day and tells you what changed — so you advise sellers on current comps, not last week’s.
You’re advising on last week’s comps.
Buyers refresh the portals daily. If your market view lags theirs, you lose the room.
Stale comps cost you the listing
A seller is deciding who to instruct. The agent who walks in knowing the latest price cuts and sold signs looks sharper — and wins the mandate.
Manual portal rounds never end
Checking every rival listing by hand burns hours and is out of date by lunch. The one cut you missed is the one your seller’s buyer already saw.
Rivals expand into your patch unseen
New agent hires and area pages precede a competitor moving onto your turf. Notice it from their yard signs and you’re already on the back foot.
The four signals that move a local market.
Added automatically when you paste a brokerage or development domain.
Listings
- New listings by area and property type
- Delistings and relistings (price-reset games)
- New development launches and phases
- Inventory level per rival over time
12 new listings in Kalamaja this week — rival doubled their local inventory
Asking prices
- Cuts and raises per listing
- €/m² trends in your patch
- Incentives — parking, fees, furniture bundles
- Auction and bidding-format switches
Marina Lofts 2BR cut €489k → €459k (−6%), after 21 days on market
Sold & availability
- Under-offer and sold flags
- Days-on-market per listing
- Development availability tables and phase releases
- Absorption pace per project
Unit 4B marked sold after 9 days — their third fastest sale this quarter
Agents & offices
- Agent roster joins and exits
- New offices and area pages
- Top-producer and volume claims
- Team growth as expansion signal
Harbor Realty added 3 agents — all covering your east-side patch
A trading week in one neighbourhood.
Advise with current comps, not last month’s.
Win listings with fresher data
Walk into a valuation knowing every cut and every sold sign on the street as of today. Sellers instruct the agent who clearly knows the market.
Read absorption as it unfolds
Sold velocity per rival project tells you when to hold price and when to move — before the quarterly report ever confirms it.
See expansion before the sign goes up
Agent hires and new area pages precede market entry. Know which rival is moving into your patch this quarter, not next.
Specific to property tracking.
Yes. Any public URL works — a rival’s own listings page, a portal search filtered to their inventory, or a development’s availability page.
Listing targets are checked every day, so a price cut reaches your team the next day — well before your next valuation or viewing.
HTML pages — including JavaScript-rendered availability tables — diff cleanly today. Dedicated PDF targets are on the roadmap; many developers mirror prices on the page itself, which works now.
Yes. Scope a target to a filtered portal search or an area page — “2-beds in Kalamaja”, “new builds under €500k” — and get alerts only for the patch you actually compete in.