Hear every move your competitors make — before it echoes.
OwlSonar checks competitor pricing, features, products, campaigns and hiring every day, then flags what changed for your team — so you stop finding out weeks later.
14 DAYS FREE · CANCEL ANYTIME · 5-MINUTE SETUPThree moves. Total coverage.
From pasted domain to first alert in about five minutes.
Add a competitor
Paste a domain. OwlSonar maps the surfaces that matter for your industry — pricing pages, catalogues, changelogs, career pages — automatically.
We ping, on schedule
On a daily schedule the sonar checks each tracked surface, captures a snapshot, and diffs it against the last one. Noise is filtered; real movement is kept.
You get the diff
A clean, severity-scored summary lands in Slack, email, or your webhook as soon as the change is detected. No dashboards to babysit.
One sonar, fourteen hunting grounds.
Each industry ships with the right targets pre-configured — you add a domain, OwlSonar already knows what to watch.
SaaS
See product and positioning moves without refreshing their pricing page.
E-commerce
Track the shelf: what they sell, for how much, and what just sold out.
Consultancies
Follow the signals of growth: output, headcount, and hiring intent.
Agencies
Client wins, service pivots and team moves — the day they go public.
Law firms
Lateral hires, new practices and deal announcements — before the market reacts.
Accounting firms
Advisory pushes, fixed-fee packages and partner moves — spotted before your clients hear of them.
Recruitment & staffing
Every mandate a rival posts is a client they just won. Read their board like a CRM.
Real estate
Price cuts, new listings and sold signs on every comp — without the manual rounds.
Telecom & banks
Plan launches, tariff moves and switching promos — caught the sweep they ship.
Hotels
Comp-set rates, availability, packages and new openings — without the manual rate-shop.
Car dealers
Rival listings, used-car prices, finance offers and inventory — read the lot daily.
Insurance
Pricing signals, coverage changes, promos and comparison claims — with an evidence trail.
Fitness & gyms
Membership pricing, joining offers, class formats and new openings in your catchment.
Restaurants
Menus, prices, limited-time offers and delivery-app pricing across every location.
What changed — and you didn’t have to look.
This is what your Tuesday morning looks like with the sonar on.
Serious tooling, zero busywork.
Noise-free diff engine
Semantic diffs, not pixel paranoia. Reordered nav links stay quiet; a price change rings the bell.
Daily sweeps
A schedule per target. Snapshots are kept for every check, so you can replay the full history of what changed.
Severity scoring
Critical, major, minor, info — every change is ranked so your channel only pings when it should.
REST API, first-class
Everything in the UI is an endpoint. Competitors, targets, changes, channels — script all of it.
Native MCP server
Plug OwlSonar into Claude or any MCP client. Your AI can query the market it competes in.
Multi-tenant by design
Org-scoped workspaces, scrypt-hashed credentials, and ct_-prefixed API keys you can revoke anytime.
Alerts where your team already lives.
POST /your-endpoint · signed · <60s after detection { "severity": "critical", "competitor": "Acme", "target": "pricing", "summary": "Pro plan €49 → €59/mo", "detected_at": "2026-06-11T09:41:12Z", "diff_url": "https://owlsonar.com/c/9f2…" }
Cheaper than being blindsided.
14 days free, then month to month. Cancel anytime. Prices in EUR.
Get a feel for the sonar. Solo founders and side projects.
- 5 competitors
- Daily sweeps
- Email alerts
- 30-day history
For teams that need to know first, not eventually.
- 15 competitors
- Daily sweeps
- Severity & competitor filters
- Slack, email & webhooks
- Full REST API
- 1-year history
Whole-market coverage for agencies and scale-ups.
- Unlimited competitors
- MCP server access
- Unlimited history
- Priority support
Asked, answered.
On each sweep we capture a structured snapshot of every tracked surface — pricing tables, product grids, job listings — and run it through a semantic diff engine. Cosmetic churn (rotating testimonials, cookie banners, timestamps) is filtered out; substantive changes are extracted, summarised, and scored by severity.
Pricing, features, customer references and changelogs for SaaS; product catalogues, prices, campaigns and stock states for e-commerce; articles, team pages and job boards for consultancies. Any public URL can be added as a custom target.
Tracked surfaces are checked on a daily schedule. Once a change is detected, the alert dispatches to every enabled channel right away — so you hear about it the next day at the latest, instead of weeks later from a lost deal.
Everything. The REST API exposes competitors, targets, snapshots, changes and channels with org-scoped API keys. The MCP server exposes the same data to AI assistants, so agents can ask “what did our competitors change this week?” and get structured answers.
We store structured snapshots and diffs — enough to show you exactly what changed and when, with history you can replay. Retention depends on plan, from 30 days to unlimited.
Yes. Plans are month-to-month, downgrades are instant, and your data stays exportable via the API for 30 days after cancellation.
Stop refreshing their pricing page. Start listening.
Set up your first competitor in five minutes — the owl takes the night shift.