See partner moves, new practices and deals across rival firms
OwlSonar automatically watches rival firms’ people, practice, insight and deal pages every day and tells your BD team what changed — so a lateral hire reaches you as intelligence, not a rumour.
Laterals reach you as rumours.
In a referral market, the moves that matter — people, practices, deals — surface publicly before anyone tells you.
A partner leaves and you hear it third-hand
Lateral moves carry client relationships. By the time the rumour reaches you, the client-defence call and the recruiter’s call are both already late.
New practices launch quarters after the signal
The hires and the new practice page appear long before the announcement. Miss them and a rival builds a beachhead in your space unopposed.
The insight race has no scoreboard
Client alerts and rankings shift constantly; benchmarking who covers what is intern-hours work nobody has time to do consistently.
Where firm strategy is published first.
Added automatically when you paste a rival firm’s domain.
People & partner moves
- Partner and counsel joins and exits
- Practice-leadership changes
- Team size per practice over time
- Promotions rounds and title shifts
Hale & Mercer added 2 partners to Banking — both ex-Stromberg
Practice areas
- New and retired practice pages
- Sector-focus repositioning
- Lawyer counts listed per practice
- Service descriptions that target your clients
New practice page: /expertise/data-privacy — four lawyers listed at launch, none there a month ago
Insights & publications
- Publishing velocity per practice area
- Topic shifts — what they suddenly cover
- Client-alert and briefing cadence
- New authors as hiring signals
6 AI-regulation briefings in 3 weeks — the topic didn’t exist on their site last quarter
Deals, cases & rankings
- Deal and case announcements
- Client names going public
- League-table and directory claims
- Award and ranking updates
Announced advising NordGrid on a €120M acquisition — their fourth energy deal this year
A fortnight of firm signals.
BD intelligence without the intern hours.
Hear laterals on day one
A partner move means client relationships in motion. Your client-defence call and your recruiter’s call belong in that week — not that quarter.
See practice bets before the launch
People pages and careers listings reveal a new practice quarters before the announcement — time enough to respond, hire, or position against it.
Benchmark thought-leadership with numbers
Publishing velocity per practice, per rival, on one feed — so marketing argues with data instead of impressions.
Specific to law firms.
No. It tracks the public web — firm sites, directory profiles, press rooms. Nothing gated, nothing privileged, nothing scraped from behind a login. That’s the point: what firms publish already says plenty.
Yes. Any public URL can be added as a target, including directory and ranking profiles — useful in ranking season when claims change weekly.
People pages are checked every day. Once a change is detected, the alert dispatches right away — so a lateral reaches you the next day, not as a rumour weeks later.
Yes. Route deal and ranking changes to BD and partner moves to recruiting — each channel filters by target type and severity, so the right desk hears the right signal.
Their people page knows before the press does.
Add your first rival firm in five minutes.