See when a rival insurer changes its prices, cover or offers
OwlSonar automatically watches rival insurers’ product, pricing, promo and comparison pages every day and tells you what changed — and keeps a timestamped record of every claim, so you compete on facts instead of guesswork.
You find out when CAC spikes.
Pricing, cover and acquisition offers move on public pages with no notice — and quietly erode your conversion before anyone connects the dots.
A rival’s price cut erodes conversion for weeks
A competitor trims its advertised premium or drops an instalment fee, slips ahead on the comparison sites, and your book conversion softens — long before anyone ties it to a change you never saw.
Acquisition promos appear and expire unseen
First-year discounts, cashback and multi-policy bundles are pure CAC warfare. Miss the launch and you’re paying to lose the same clicks.
No evidence trail when a claim is questioned
When a rival’s “cheapest” or “comprehensive” claim — or your own fair-value positioning — is challenged, you need a timestamped record of what was published and when, not a vague memory.
Four signals that move your book.
Added automatically when you paste a rival insurer’s domain.
Product & coverage
- New and removed add-ons — dental, breakdown, gadget
- Excess and policy-limit changes
- Covered-perils and exclusions wording
- Tier restructures and new products
Competitor added “chronic condition cover” to its mid-tier pet plan and raised the annual limit €4,000 → €6,000
Pricing signals & fees
- Advertised “from” premiums
- Admin, cancellation and instalment fees
- Premium-finance APR
- Voluntary-excess defaults
Rival’s motor “from” price dropped €389 → €349/yr and the instalment fee went €25 → €0
Promotions & offers
- New-customer discounts and cashback
- Multi-policy and bundle deals
- Referral and gift-card incentives
- Offer start and expiry dates
Competitor launched “€60 cashback + 20% multi-policy discount” on its home-insurance page
Positioning & claims
- Hero and value-prop copy
- Superlatives — “cheapest”, “5-star”
- Comparison-grid and price-match claims
- Regulated fair-value wording
Rival changed its hero to “Save up to €120 vs your renewal” and added a price-match claim
A fortnight on the market.
Defend conversion and CAC with facts.
Stop losing quotes to a cut you didn’t see
A rival’s price or fee change reaches your pricing team as an alert — in time to respond before it shows up as softer conversion weeks later.
Catch every acquisition promo on day one
New-customer discounts and cashback offers land in your channel the day they go live, so you’re not paying to lose the same clicks.
Keep a compliance-grade trail
Every coverage tweak and comparison-table claim is snapshotted with a timestamp — ready for fair-value reviews and advertising-claims disputes.
Specific to insurance.
No — we monitor public pages: product, coverage, advertised “from” pricing, fees and promo pages. We don’t run quotes through rivals’ engines; what they publish already says plenty, and it stays compliant.
Product and coverage pages, public pricing and fee displays, acquisition promos, and positioning/comparison-table claims — across motor, home, health, travel and pet.
Yes. Every change is stored as a timestamped snapshot, so you can show exactly what a competitor claimed — or what you published — and when.
Once a day, on a schedule — automated daily monitoring of public pages, not real-time scraping.
A rival repriced this week. Was it on your radar?
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