See when a comp-set hotel changes its rates, availability or offers
OwlSonar automatically checks your competitors’ own sites and public OTA listings every day — room rates by date, availability, packages and new openings — and tells you what changed, so you stop rate-shopping by hand.
You find out from the pickup report.
Bookers see a rival’s rate cut the instant it happens. You see it when occupancy softens — days too late.
Rivals reprice your weekends in the dark
A comp-set hotel quietly drops its Friday–Saturday rate 16% on a shoulder weekend. Guests see it immediately; you see it in the pickup report, after the dates are already lost.
Manual rate-shopping eats the morning
Checking 6–10 properties across Booking.com, Expedia and brand.com for the dates that matter is tedious and error-prone — so on busy weeks it just doesn’t happen.
Non-price moves never hit your spreadsheet
A new spa package, a renovated rival, or a serviced-apartment block opening 800m away reshapes demand — and never shows up in a rate-shop until your numbers dip.
Four signals that move your occupancy.
Added automatically when you paste a competitor’s domain or OTA page.
Room rates by date
- Lead-in and BAR rates per night
- Moves on shoulder and low-demand dates
- Direct (brand.com) vs OTA price gaps
- Member- and logged-in-rate drops
Hotel Lumière dropped Fri–Sat BAR for 18–19 Jul €189 → €159 (−16%) — 2 of your 6 comp set now undercut you
Availability & restrictions
- Sold-out and last-room flags
- Minimum-stay and length-of-stay rules
- Non-refundable vs flexible rate mix
- Closed-to-arrival dates
Casa Verde is sold out for the 12–14 Sep conference weekend — you still have flexible inventory and pricing headroom
Packages & offers
- New stay packages — spa, dining, long-stay
- “Book direct & save” and early-bird campaigns
- Stackable OTA promos and badges
- Value-adds: breakfast, late checkout, parking
The Wharf launched “Stay 3, pay 2” + breakfast on direct through October — no comp-set hotel had a multi-night deal last week
Openings & amenities
- New properties and room types
- Renovations, rebrands and repositioning
- New amenities — spa, EV charging, co-working
- Inventory and capacity expansion
Aria Suites added 24 serviced apartments 800m from you — opening Sep at a €135 intro rate
A week on the comp set.
Price the dates that matter, before they’re gone.
Catch weekend rate cuts without opening Booking.com
A comp-set drop on a shoulder date reaches you as a clean alert — in time to match, hold, or protect the dates instead of explaining the dip later.
See new packages and openings early
A rival’s new package or a new property nearby reshapes demand. Know it from their page, not from your occupancy three weeks on.
Retire the rate-shop spreadsheet
Define your comp set and the dates you care about once; get one daily summary in Slack or email instead of a manual morning round.
Specific to hotels.
Any public URL: a competitor’s own site, a Booking.com or Expedia listing, or a date-specific search page. Paste the pages you care about and OwlSonar diffs them daily.
Yes. Add each property as a competitor and each key date or weekend as its own target, so you only get alerts for the comp set and the dates that move your revenue.
Once a day, on a schedule — automated daily monitoring, not real-time. You get a clean daily diff instead of refreshing OTA pages yourself.
Snapshots capture the rendered page including common date and rate-plan views. Date-specific pages can each be added as their own target for precise alerts.
Your comp set repriced this week. Did you?
Add your first competitor hotel in five minutes.