See every competitor price cut, sale and new product
OwlSonar automatically watches your competitors’ shops every day — prices, new and discontinued products, campaigns and stock — and tells you what changed, so your pricing never runs a week behind theirs.
Your prices are a week behind theirs.
The shelf changes by the hour. A manual check is stale the moment you close the tab.
Price is dynamic; your view isn’t
Competitors reprice hero SKUs by the hour. Check once a week and you’re either leaving margin on the table or losing the sale — on every product where they moved and you didn’t.
Flash sales open and close before you notice
A −30% homepage takeover runs for 48 hours. By the time someone on the team spots it, the window to match or counter has already shut.
Their stockouts are demand you never capture
When a rival’s bestseller goes dark, the buyers don’t disappear — they go looking. Miss the sold-out flag and you can’t point a single ad at the gap.
The four signals that move revenue.
Added automatically when you paste a shop’s domain.
Product catalogue
- New product and variant launches
- Discontinued and delisted items
- Category restructures
- Private-label introductions
Northwind added 12 SKUs to “Trail” line — first apparel expansion since January
Prices
- Price cuts and raises per SKU
- Anchor-price and was/now games
- Bundle and multi-buy offers
- Currency- and region-specific moves
Trail Runner XT cut €129 → €99 (−23%) — now €11 under your hero SKU
Campaigns
- Homepage banners and takeovers
- Sale codes and threshold offers
- Seasonal campaign starts and ends
- Loyalty and free-shipping pushes
Homepage takeover: “Mid-Season Sale −30%” with code SPRING30, free shipping over €60
Stock status
- Sold-out flags on tracked SKUs
- Back-in-stock events and lead times
- Low-stock urgency messaging
- Pre-order switches
“Trail Runner XT” back in stock after 6 days — third stockout this quarter
A trading week, condensed.
React the next day, not at the next spreadsheet refresh.
Price-match before the weekend, not after it
A −23% cut on a rival hero SKU should change your week — not surface in next quarter’s review once the damage is already done.
Read their launch cadence
New-SKU velocity per category tells you where a competitor is investing — months before their annual report does. Plan your range against the trend.
Turn their stockouts into your sales
A rival’s sold-out flag is your ad budget’s best friend. Get pinged when a competing SKU goes dark and bid straight into the gap.
Specific to shop tracking.
Every day, on a schedule. High-velocity pages like bestsellers and campaigns can sit on their own daily check, separate from full-catalogue passes — so the SKUs that matter most are never more than a day stale.
Yes. Any public product page can be added as a custom target, so your hero-SKU watchlist gets per-product alerts with exact price-before and price-after.
Yes. Snapshots are taken from the rendered page, so single-page-app storefronts (Shopify, headless setups, custom React shops) diff just as cleanly as server-rendered ones.
Yes. Add a competitor’s regional storefront — /de, /fi, a currency-switched URL — as its own target, and each market gets its own price-before and price-after alerts.
Their shelf changes daily. Your view should too.
Add your first competitor shop in five minutes.