See which clients rival agencies win, and what they sell next
OwlSonar automatically watches rival agencies’ case studies, services, team and careers pages every day and tells you what changed — so you know who they won and where they’re growing, not weeks late from LinkedIn.
You hear about the win mid-pitch.
New-business intelligence for agencies is a LinkedIn habit and a gut feeling. Neither is fast enough.
Client wins reach you weeks late
A rival posts a shiny new case study; you find out from a founder’s LinkedIn brag — often while you’re mid-pitch for an account they’ve already taken.
Everyone pivots to the same thing at once
Three competitors launch “AI content” offers in a quarter. Notice it late and you’re repositioning from panic instead of from data.
Talent moves, and clients move with it
A departed creative lead means an account may be in play — but you can’t hand-watch every rival’s team page, so the window closes before you see it.
Four pages where agency strategy goes public.
Added automatically when you paste a rival agency’s domain.
Case studies & portfolio
- New case studies and client logos
- Industries of fresh wins — who they sell to now
- Results claims (“+212% organic traffic”)
- Quietly removed clients
Brightside published a Nike Running case study — their third sportswear win in nine months
Services & positioning
- New service pages and offers
- Renamed or retired offerings
- AI and productised-service pivots
- Pricing-model hints — retainer vs sprint vs fixed fee
New page: /services/ai-content-ops — positioned as “fixed-fee, two-week sprints”
Team page
- Headcount growth and departures
- New creative and strategy leadership
- Discipline mix — who they’re becoming
- Departed leads (their clients may be in play)
Team grew 12 → 15 — two motion designers and a Head of AI
Careers
- Open roles by discipline and seniority
- Hiring sprees as revenue signals
- Quietly withdrawn listings
- New office locations
4 openings posted: 3× paid media, 1× CRO lead — their performance practice is scaling
A week of agency moves, condensed.
Walk into every pitch already briefed.
Time your pitches
A new case study means a contract cycle just closed somewhere. Their client list tells you which accounts to watch — and gives you a reason to call.
Spot service pivots early
When three rivals launch AI offerings in one quarter, you reposition from data and a head start — not from panic in the next all-hands.
Read hiring as strategy
A paid-media hiring spree shows where their revenue is moving. A quietly withdrawn listing says just as much.
Specific to agency tracking.
Yes. Any public URL can be a target — awards pages, press rooms, even a rival’s newsletter archive. Case-study and team pages are added automatically; the rest is one click.
Yes. Portfolio targets can be scoped to a category URL — for example /work/ecommerce — so you only get pinged when a rival lands a client in your lane.
Team-page diffs catch joins, exits and title changes when the page is next checked. You get a clean before/after — no feed-scrolling required.
From five on Scout to unlimited on Flock. Most agencies track their full pitch set plus the two or three up-and-comers winning the briefs they want.
Their next client win is already on their site. See it first.
Add your first rival agency in five minutes.