Competitor menu & price tracking

See when a rival changes its menu, prices or deals

OwlSonar automatically watches rival restaurants’ menus, prices, limited-time offers, delivery-app pricing and new openings every day and tells you what changed — across every location — so you’re never mispriced where guests compare.

The pain

You find out from same-store sales.

Menus, deals and delivery prices move on public pages and apps with no notice — and quietly pull covers before you can explain the dip.

01

A value bundle steals lunch before you notice

A rival drops a “two can dine” deal or a sub-€3 bundle. It reshapes local price perception immediately; you see it in a same-store-sales dip you can’t explain.

02

Manual menu-checking doesn’t scale

Someone eyeballing eight competitors across websites and three or four delivery apps misses changes, checks inconsistently, and burns hours that belong in operations.

03

Per-platform blind spots cost margin

Prices and fees differ on every delivery app. Without daily monitoring you’re mispriced exactly where guests compare — and you can’t prove why margins moved.

Tracked surfaces

Four signals that move covers.

Added automatically when you paste a rival’s site or delivery-app page.

Menu items & prices

What we watch
  • New and removed dishes
  • Price changes per item
  • Combo and bundle restructures
  • Portion and category shifts
Example alert

Rival raised the Classic Cheeseburger €6.90 → €7.50 and added a €9.90 “Big Box” combo

Offers & LTOs

What we watch
  • New limited-time offers and seasonal items
  • Deal start and end dates
  • Loyalty and app-only offers
  • Value-menu and bundle launches
Example alert

Rival launched a “two can dine for €12” deal on its homepage — not there yesterday

Delivery & platforms

What we watch
  • Per-platform menu prices and markups
  • Delivery fees and minimums
  • New platform listings — Wolt, Uber Eats
  • Subscription and free-delivery deals
Example alert

Competitor is now live on Wolt at a €2.49 delivery fee, delivery menu ~12% above dine-in

Openings & locations

What we watch
  • “Coming soon” and new-store pages
  • Expanded delivery-radius coverage
  • Closures and hours changes
  • New formats — kiosks, dark kitchens
Example alert

Competitor added a “Helsinki Kamppi — opening soon” page 600 m from your Unit 3

Sample feed

A trading week, condensed.

owlsonar / restaurants LIVE
MoncriticalRival launched “Two can dine for €12” on its homepage
TuemajorClassic Cheeseburger €6.90 → €7.50, new €9.90 “Big Box”
WedmajorNow live on Wolt — delivery menu ~12% above dine-in
Thuminor“Opening soon” page 600 m from your Unit 3
FriinfoAdded an app-only breakfast deal before 10am
Why operators switch

Stay priced right where guests compare.

Catch a value bundle the day it goes public

A rival’s new deal or price hike reaches you as an alert — in time to respond, not weeks later from a sales dip you can’t explain.

Stop the per-platform blind spots

See rivals’ prices and fees across Wolt, Uber Eats and their own site, so you’re never mispriced on the app where guests actually compare.

Spot new openings before they dent sales

A “coming soon” page near a unit is your earliest warning. Plan the defence before they open, not after covers drop.

Restaurants FAQ

Specific to multi-unit restaurants.

Yes. Any public page — a rival’s site, or their Wolt, Uber Eats, Just Eat or Deliveroo menu — can be a target, so per-platform prices and fees are diffed alongside the main menu.

Yes. Add the rivals near each unit as their own targets and get per-unit alerts, so a deal near Unit 3 doesn’t hide in a national feed.

Public pages are checked once a day, on a schedule — automated daily monitoring, so a new deal is in your inbox the next day instead of a missed fortnight.

Yes. The diff engine reports only what changed — items added, removed or repriced — and severity scoring keeps routine churn out of your channel.

A rival changed its menu this week. Were you priced for it?

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