See when a rival gym changes its prices, offers or classes
OwlSonar automatically watches competing gyms’ membership pricing, joining offers, class timetables and new openings every day — in each of your catchments — and tells you what changed, so you’re never the last to know.
Your trial pipeline leaks before you notice.
A rival’s offer is live the moment they publish it. You find out when your joins dip — two weeks of trials already lost.
A free-month promo runs while you’re blind to it
A competing club drops “first month free” for a fortnight. Prospects in your catchment see it instantly; you see it when your trial sign-ups quietly fall.
Manual catchment-watching doesn’t happen
Checking 5–10 rivals’ pricing and timetable pages across every location by hand is unsustainable — so it’s skipped, and changes slip by.
A new gym opens before you react
A rival signs a lease and posts a “coming soon” page months ahead. Miss it and there’s no pre-emptive retention offer before they open down the road.
Four signals that move members.
Added automatically when you paste a competing club’s domain.
Membership pricing & plans
- New tiers and price moves
- Off-peak, student and corporate rates
- Annual vs monthly framing
- Plan restructures and cancellations
FitClub dropped its standard plan €44.90 → €34.90 — now €10/mo under your nearest club
Joining offers & promos
- Waived joining fees and free-month deals
- Founding-member and intro pricing
- No-contract and flexible-cancel messaging
- Countdown and limited-time offers
Basic-Fit added “€0 joining fee + first month free” on its Espoo location page
Classes & formats
- New formats — HYROX, strength, Pilates
- Timetable density and new slots
- Drop-in and class-pack pricing
- Booking and waitlist changes
A studio 1.2 km away added HYROX and a €99 ten-class pack
Locations & openings
- “Coming soon” and new-site pages
- New entries into your catchment
- Closures freeing up members
- Hours and access changes
PureGym published a “coming soon” page 800 m from your city-centre club
A week in your catchment.
Defend your catchment before the joins drop.
Never miss a free-month offer again
A rival’s intro promo reaches you as an alert, in time to counter — instead of as a fortnight of trial sign-ups you already lost.
Respond to a price cut in days, not weeks
See the move the next morning and adjust your offer or messaging while it still matters, per location.
Spot a new opening before it opens
A “coming soon” page is months of warning. Get your retention offer out before they cut the ribbon down the road.
Specific to gyms & studios.
Yes. Add the rivals in each catchment as their own targets, so a price cut near your city-centre club and an opening near your suburban site arrive as separate, labelled alerts.
Membership pricing and plans, joining offers and promos, class timetables and formats, and new openings — each as its own alert.
Once a day, on a schedule — automated daily monitoring, not real-time. You get a clean daily summary instead of checking rival sites yourself.
Yes. Class pages — including JavaScript-rendered timetables — diff cleanly, so new formats and slots are caught as they appear.
A rival is running an offer right now. Know about it.
Add your first competing gym in five minutes.