Lateral moves shouldn’t reach you as rumours
A rival’s people page announces the lateral hire before the press release. Their careers page announces the new practice before the launch party. OwlSonar watches people, practices, insights and deal news across every firm you compete with — and briefs your BD team the day anything moves.
Where firm strategy is published first.
Added automatically when you paste a rival firm’s domain.
People & partner moves
- Partner and counsel joins and exits
- Practice-leadership changes
- Team size per practice over time
- Promotions rounds and title shifts
Hale & Mercer added 2 partners to Banking — both ex-Stromberg
Practice areas
- New and retired practice pages
- Sector-focus repositioning
- Lawyer counts listed per practice
- Service descriptions that target your clients
New practice page: /expertise/data-privacy — four lawyers listed at launch
Insights & publications
- Publishing velocity per practice area
- Topic shifts — what they suddenly cover
- Client-alert and briefing cadence
- New authors as hiring signals
6 AI-regulation briefings in 3 weeks — the topic didn’t exist on their site last quarter
Deals, cases & rankings
- Deal and case announcements
- Client names going public
- League-table and directory claims
- Award and ranking updates
Announced advising NordGrid on a €120M acquisition — their fourth energy deal this year
A fortnight of firm signals.
BD intelligence without the intern hours.
Hear laterals on day one
A partner move means client relationships in motion. Your client-defense call and your recruiter’s call should happen that week, not that quarter.
See practice bets before the launch
People pages and careers listings reveal a new practice quarters before the announcement. Time enough to respond, hire or position.
Benchmark thought-leadership with numbers
Publishing velocity per practice, per rival, on one feed — so marketing argues with data instead of impressions.
Specific to law & accounting.
No. It tracks the public web — firm sites, directory profiles, press rooms. Nothing gated, nothing privileged, nothing scraped from behind a login. That’s the point: what firms publish already says plenty.
Yes. Any public URL can be added as a target, including directory and ranking profiles — useful in ranking season when claims change weekly.
People pages are swept as often as every 15 minutes on paid plans, and alerts dispatch in under a minute after a change is detected.
Their people page knows before the press does.
Add your first rival firm in five minutes.