Track competitor shelves in real time
Price cuts at 9am, a flash sale at noon, a bestseller quietly discontinued overnight. OwlSonar watches competitor catalogues, prices, campaigns and stock so your pricing and merchandising react in hours — not at the next manual check.
The four signals that move revenue.
Added automatically when you paste a shop’s domain.
Product catalogue
- New product and variant launches
- Discontinued and delisted items
- Category restructures
- Private-label introductions
Northwind added 12 SKUs to “Trail” line — first apparel expansion since January
Live prices
- Price cuts and raises per SKU
- Anchor-price and was/now games
- Bundle and multi-buy offers
- Currency- and region-specific moves
Trail Runner XT cut €129 → €99 (−23%) — undercuts your hero SKU by €11
Campaigns
- Homepage banners and takeovers
- Sale codes and threshold offers
- Seasonal campaign starts and ends
- Loyalty and free-shipping pushes
Homepage takeover: “Mid-Season Sale −30%” with code SPRING30, free shipping over €60
Stock status
- Sold-out flags on tracked SKUs
- Back-in-stock events and lead times
- Low-stock urgency messaging
- Pre-order switches
“Trail Runner XT” back in stock after 6 days — third stockout this quarter
A trading week, condensed.
React in hours, not at the next spreadsheet refresh.
Price-match before the weekend
A −23% cut on a rival hero SKU at 9am should change your Tuesday, not your next quarterly review.
Read their launch cadence
New-SKU velocity per category tells you where a competitor is investing — months before their annual report does.
Exploit stockouts
Their sold-out flag is your ad budget’s best friend. Get pinged the moment a rival SKU goes dark.
Specific to shop tracking.
As often as every 15 minutes on paid plans. High-velocity targets like bestseller and campaign pages are typically swept at the fastest interval, with full-catalogue passes daily.
Yes. Any public product page can be added as a custom target, so your hero-SKU watchlist gets per-product alerts with exact price-before and price-after.
Yes. Snapshots are taken from the rendered page, so single-page-app storefronts (Shopify, headless setups, custom React shops) diff just as cleanly as server-rendered ones.
Their shelf changes hourly. Your view should too.
Add your first competitor shop in five minutes.