Their case-study page is their new-business report
You usually learn a rival won a client from a LinkedIn post — weeks late, mid-pitch. OwlSonar watches their portfolio, service pages, team page and careers, so you know who they won, what they now sell and where they’re investing, the day it goes public.
Four pages where agency strategy goes public.
Added automatically when you paste a rival agency’s domain.
Case studies & portfolio
- New case studies and client logos
- Industries of fresh wins — who they sell to now
- Results claims (“+212% organic traffic”)
- Quietly removed clients
Brightside published a Nike Running case study — their third sportswear win this year
Services & positioning
- New service pages and offers
- Renamed or retired offerings
- AI and productised-service pivots
- Pricing-model hints — retainer vs sprint vs fixed fee
New page: /services/ai-content-ops — positioned as “fixed-fee, two-week sprints”
Team page
- Headcount growth and departures
- New creative and strategy leadership
- Discipline mix — who they’re becoming
- Departed leads (their clients may be in play)
Team grew 12 → 15 — two motion designers and a Head of AI
Careers
- Open roles by discipline and seniority
- Hiring sprees as revenue signals
- Quietly withdrawn listings
- New office locations
4 openings posted: 3× paid media, 1× CRO lead — their performance practice is scaling
A week of agency moves, condensed.
Walk into every pitch already briefed.
Time your pitches
A new case study means a contract cycle just closed. Their client list tells you who reviews next — and when to call.
Spot service pivots early
When three rivals launch AI offerings in the same quarter, you want to reposition from data, not from panic.
Read hiring as strategy
A paid-media hiring spree says where their revenue is moving. Withdrawn listings say something too.
Specific to agency tracking.
Yes. Any public URL can be a target — awards pages, press rooms, even a rival’s newsletter archive. Case-study and team pages are added automatically; the rest is one click.
Yes. Portfolio targets can be scoped to a category URL — for example /work/ecommerce — so you only get pinged when a rival lands a client in your lane.
Team-page diffs catch joins, exits and title changes the moment the page is updated. You get a clean before/after — no feed-scrolling required.
Their next client win is already on their site. See it first.
Add your first rival agency in five minutes.